Wine bottles have a habit of gathering on countertops throughout the week, ready for the weekend. This creates clutter when people spend the most time at home.

Traditional wine racks don’t support this habit; they’re positioned off the countertop, hiding bottles and limiting immediate access. As a result, wine racks are left unused while bottles continue to clutter the countertop.

Cradle™ provides storage where you need it. By utilising the space beneath your cupboards, it holds up to four bottles off the countertop while keeping them within reach. When the wine runs out and the extra storage is no longer needed, Cradle™ folds away completely.

Images and videos credited to the digital and brand teams at Joseph Joseph.